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Operations on a collection of digital assets require the use of a computer application implementing digital asset management (DAM) to ensure that the owner, and possibly their delegates, can perform operations on the data files.[1]
- 1Management operations on digital assets
Management operations on digital assets[edit]
Creation[edit]
Applications implement digital asset management by importing them from the analog and/or digital domains (by encoding, scanning, optical character recognition, etc.) or by authoring them as new objects.[2]
Indexing[edit]
A primary function of a DAM system is to make assets easily available to its users by providing a searchable index that supports retrieval of assets by their content and/or metadata. The cataloging function is usually part of the ingestion process for new assets.[3]
Workflow[edit]
Digital assets will typically have a lifecycle, which may include various states such as creation, approval, live, archived and deleted. Many systems allow custom workflows to be created, modelling different asset lifecycles depending on their use within the organisation.
Version control[edit]
Often a DAM system will store earlier versions of a digital asset and allow those to be downloaded or reverted to. Therefore, a DAM system can operate as an advanced type of version control system.
Access control[edit]
Finally, a DAM system typically includes security controls ensuring relevant people have access to assets. This will often involve integration with existing directory services via a technology such as single sign-on.
Terminology[edit]
The term 'media asset management' (MAM) may be used in reference to DAM applied to the sub-set of digital objects commonly considered 'media', namely audio recordings, photos, and videos. Any editing process that involves media, especially video, can make use of a MAM to access media components to be edited together, or to be combined with a live feed, in a fluent manner. A MAM typically offers at least one searchable index of the images, audio, and videos it contains constructed from metadata harvested from the images using pattern recognition, or input manually.[4]
Categorization[edit]
Smaller DAM systems are used in a particular operational context, for instance in video production systems. The key differentiators between them are the types of input encoders used for creating digital copies of assets to bring them under management, and the output decoders and/or formatters used to make them usable as documents and/or online resources. The metadata of a content item can serve as a guide to the selection of the codec(s) needed to handle the content during processing, and may be of use when applying access control rules to enforce authorization policy.[5]
Assets that require particular technology to be used in a workflow need to have their requirements for bandwidth, latency, and access control considered in the design of the tools that create or store them, and in the architecture of the system that distributes and archives them.[6]When not being worked on assets can be held in a DAM in a variety of formats including blob (binary large object in a database) or as a file in a normal file system, that are 'cheaper' to store than the form needed during operations on them. This makes it possible to implement a large scale DAM as an assembly of high performance processing systems in a network with a high density storage solution at its centre.[7]
Media asset issues[edit]
An asset can exist in several formats and in a sequence of versions. The digital version of the original asset is generally captured in as high a resolution, colour depth, and (if applicable) frame rate as will be needed to ensure that results are of acceptable quality for the end-use. There can also be thumbnail copies of lower quality for use in visual indexing.
Metadata for an asset can include its packaging, encoding, provenance, ownership and access rights, and location of original creation. It is used to provide hints to the tools and systems used to work on, or with, the asset about how it should be handled and displayed.[8]
Types of systems[edit]
Digital asset management systems fall into the following classifications:[9]
- Brand management system to enforce brand presentation within an organization by making the approved logos, fonts, and product images easily available.
- Library or archive for bulk storage of infrequently changing video or photo assets.
- Production management systems for handling assets being created on the fly for use in live media production or as visual effects for use in gaming applications, TV, or films.
- Streaming for on-demand delivery of digital content, like TV shows or movies, to end users on behalf of digital retailers
All of these types will include features for work-flow management, collaboration, project-management, and revision control.
See also[edit]
- Image organizer, possible presentation layer for a DAM
- Web content management system, may be a presentation layer for a DAM
References[edit]
- ^Theresa Regli (2016). Digital and Marketing Asset Management. Rosenfeld. ISBN1-933820-12-8.
- ^Blanke, Tobias (2014). Digital Asset Ecosystems: Rethinking crowds and clouds. Elsevier.
- ^Krogh, Peter (2009). The DAM Book, Second Edition. O'Reilly Media. ISBN0-596-52357-2.
- ^Jacobsen, Jens; Schlenker, Tilman; Edwards, Lisa (2005). Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development. Focal Press. ISBN0-240-80665-4.
- ^* Mauthe, Andreas; Thomas, Peter (2004). Professional Content Management Systems: Handling Digital Media Assets. Wiley. ISBN0-470-85542-8.
- ^Elizabeth Keathley (2014). Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos. APress. ISBN1430263776.
- ^Diamond, David (2012). DAM Survival Guide: Digital Asset Management Initiative Planning. DAMSurvivalGuide.com.
- ^Austerberry, David (2006). Digital Asset Management, Second Edition. Focal Press. ISBN0-240-80868-1.
- ^'Business Management Magazine no 39- Optimizing Digital Asset Management (page 86)'. Archived from the original on July 14, 2009. Retrieved July 25, 2019.
Further reading[edit]
- Diamond, David (2012). DAM Survival Guide: Digital Asset Management Initiative Planning. DAMSurvivalGuide.com.
- Krogh, Peter (2009). The DAM Book, Second Edition. O'Reilly Media. ISBN0-596-52357-2.
- Austerberry, David (2006). Digital Asset Management, Second Edition. Focal Press. ISBN0-240-80868-1.
- Jacobsen, Jens; Schlenker, Tilman; Edwards, Lisa (2005). Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development. Focal Press. ISBN0-240-80665-4.
- Mauthe, Andreas; Thomas, Peter (2004). Professional Content Management Systems: Handling Digital Media Assets. Wiley. ISBN0-470-85542-8.
- Theresa Regli (2016). Digital and Marketing Asset Management. Rosenfeld. ISBN1-933820-12-8.
- Elizabeth Keathley (2014). Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos. APress. ISBN1430263776.
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Digital_asset_management&oldid=928231925'
Digital asset management (DAM) application lists and keeps sources of media documents such as audio files, photos, as well as video files. By using metadata taxonomies and resources, users are capable of assembling, search, and file distribution. DAM results frequently come with other aspects such as great export and import operations, preview, versioning, and iconic views of properties. These are improved for processing speed, and programmed transformation of files to numerous file sizes or file types.
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WebDAM
This application is highly used by the organizations for the branding and promoting purposes. With the use of this application, users can easily access the visual contents from the database.
MomaPIX
This application has one of the largest databases for handling the image and video files. People can easily link the resources stored in the cloud devoid of their file format or size.
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If the associates are searching for a unique application that can promote the advertising, branding and endorsement features, then use this application can highly benefit them in their widespread use.
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Razuna
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Netx for Android
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Adobe Experience Manager – Most Popular Software
It is one of the most widely used applications by the employees from the field of marketing, advertising, designing and others. It is regarded as one of the most useful software for widespread data management.
Target Audience for Digital Asset Management Software
Administrations in numerous industries apply DAM software solutions, each with their own parameters and requirements. News administrations will probably require an application with great editing competencies (particularly for photos) and justified algorithms for agreements. An advertising or marketing branch will likely search for a user-friendly application that can convert all creative advertising and marketing stuff into other file formats and sizes and that can share resources outside of the association. A government organization will require a larger attention on safety and authorization configuration. You can also see Asset Tracking Tools.
What Are The Benefits Of Digital Asset Management Application Software?
- The digital resources get the shape of a structured as well as logical representation.
- Delivers great export and import operations for digital resources and systematize the assembly of metadata.
- Makes resources easy to find and to use by associates of a union, and easy to share with the external identities.
- Upsurge output of users.
- Decreases replication of resources and outdated resources
- Improves brand collaboration and unity within an association
DAM structures are regularly applied by advertising and marketing teams across various fields for providing support in outlining and handling their web-based brand. One of the most effective features of using this application is the flexibility the users get for accessing the database where the graphics, images, and videos are stored.